Problem:
Tyson Foods, one of the world’s largest food companies, sought to extend its financial literacy initiative to its frontline workforce of 80,000 U.S.-based employees—targeting training specifically to immigrant and refugee audiences. The challenge was to enhance and adapt their in-person eight-week financial literacy course into a mobile-based delivery for 14 language bases..
Tyson Foods, one of the world’s largest food companies, sought to extend its financial literacy initiative to its frontline workforce of 80,000 U.S.-based employees—targeting training specifically to immigrant and refugee audiences. The challenge was to enhance and adapt their in-person eight-week financial literacy course into a mobile-based delivery for 14 language bases..
Mar Mar is part of our culturally diverse cast of characters. Our characters, and their families, wove their stories throughout the course lessons
Approach:
Our collaboration with Tyson Foods involved the following:
Our collaboration with Tyson Foods involved the following:
Curriculum Analysis: Evaluated existing program and redefined learning objectives.
Student Analysis: Conducted focus groups to understand learner needs.
Persona Development: Created three learner personas based on in-depth interviews.
Collaboration: Engaged Tyson instructors and Financial Subject Matter Experts (SMEs).
Content Enhancement: Developed 8 responsive Articulate modules, featuring culturally diverse animated characters. Scripted character dialog vignettes and recorded voice talent in multiple languages.
Assessment: Integrated learner-friendly progress reviews within Articulate.
Accessibility: Catered to English-additional and diverse language learners with a comprehensive glossary using innovative "click to trigger" modal pop-ups.
Deployment: Utilized Tyson's in-house learning LMS, integrating Articulate modules.
Beta Testing: Incorporated feedback from test groups in three rounds for iterative improvements.
Evaluation: Prepared report of baseline outcomes, the client continues to measure OKRs
Articulate modules for each lesson. Underlined words alert the
learner to the pop-up glossary for new vocabulary terms
learner to the pop-up glossary for new vocabulary terms
Our team custom-coded the pop-up glossary function in Articulate, which also includes a button to hear a recorded pronunciation
.
Conclusion:
The course's delivery was met with enthusiasm from both learners and Tyson stakeholders. The 8-module course struck the right balance between foundational and actionable content, catering respectfully to adult learners. After a 6-month review, Tyson reported an impressive 18% increase in automatic savings payroll deductions in plants where the training was implemented.
The course's delivery was met with enthusiasm from both learners and Tyson stakeholders. The 8-module course struck the right balance between foundational and actionable content, catering respectfully to adult learners. After a 6-month review, Tyson reported an impressive 18% increase in automatic savings payroll deductions in plants where the training was implemented.
Roles:
• Visual Lead/ Instructional Designer
• Storyboard Developer
• Animation and Character Developer
• Instructional Content Developer/Editor
• International language and cultural research
• Voice talent and translator acquisition
Tools:
• Articulate Storyline for interactive modules
• Adobe Creative Suite for graphic and character design
• Video and audio recordings
• Professional voiceover talent
